How Do You Link Your Google My Business Page to Your AdWords Account? Because the accuracy and information available from an integrated Google My Business page and AdWords account, Google’s algorithm will favor these ads increasing your impressions while lowering your cost. And as Google’s top priority is user experience, having these accounts connected will make your ads eligible to be shown to more users. In fact paid ads are now eligible to show up on location search results through this integration. This integration also allows for location based targeting and more accurate automated bid adjustments.Īnother key advantage to linking these two platforms is the increased opportunity for your location to show up on Google Maps. With a linked Google My Business Page the appropriate address will presented to a searcher based on keyword targeting and location. Previously, one would have to create a different campaign for each location. With this new feature the Google My Business element can manage all of the business locations to fall under one AdWords campaign. The reason that these two platforms complement one another so well is that they bring two different approaches together. Why Do Google My Business and Google AdWords Need to Work Together? This highly targetable application allows businesses to bid on specific keywords and phrases that users are searching for, so when they do, and ad and any relevant information is presented to them. Google AdWords is Google’s paid search advertising platform. Everything from your address, hours of operation, contact information, website, and reviews live here in an easy to access and read format. Maps and search are featured on this platform as well. Google My Business, formerly Google Places, is an easy-to-use and free platform that allows you to manage your organization’s presence across Google. It is this statistic that identifies a growing trend and necessity for businesses to provide accurate, helpful information directly to a prospective consumer’s fingertips. Two of the most common and useful platforms are your Google My Business Page and Google AdWords, and now they can be integrated to create even more opportunities.Ī study done by showed that over 50% of customers will visit a store within one day of searching for local information on their mobile device. The different digital applications that your business can leverage today are growing exponentially, and integrating them into one powerful strategy is easier than ever.
Simply put, a hamburger is good cheese is good, a cheeseburger is better. However when you combine two things you can achieve synergistic results. There are many things that on their own serve a distinct and useful purpose.
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